In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually long-tail keywords that include three or more terms.
To prioritize them in your search, click the small down arrow next to the “Keywords” column.
With Ubersuggest, you have a near-endless supply of search-worthy content ideas.
Pros:
- Keyword data directly from Google Keyword Planner.
- Data-driven topic recommendations.
- Backlink data available.
- Easy-to-use.
Cons:
- Limited to web content topic ideas.
- No social media planning tools.
- No video content marketing features.
9. leadfwd
- Primary Features: Website visitor analytics, conversion optimization, lead follow-up.
Leadfwd is a website where you can turn an unknown visitor into a potential lead.
That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.
This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.
While the name might suggest that it is not a tool that helps your content creation, the opposite is true.
Since it tells you how visitors spend their time on your website and shows the graph of the session, you can use this information to alter your content and make people spend more time on your website.
In fact, with the use of artificial intelligence (AI), the tool can scan your website in real-time to deliver dozens of insights that help with lead generation and content creation.
For example, the company sector, contact info, key personnel, social footprint, and many more are very much needed to contact the prospect and adapt your content for the right audience.
Pros:
- Driven by AI technology.
- Captures visitor data in real time.
- Streamlines lead follow-up.
- Email marketing features.
Cons:
10. Awario
- Primary Features: Social listening, social media monitoring, social media content planning.
Awario is a unique tool that lets you monitor and “listen” to people’s conversations on social media.
With this feedback, you can better spot and correct any mistakes you’re making with your content.
What better way to improve your content than to get feedback directly from users?
This tool allows you to bypass surveys and messenger bots to gain insight directly from the source.
You can use this information to create a better user experience on your website.
Pros:
- Detailed sentiment analysis and user analytics.
- Create social media alerts.
- Influencer monitoring and insights.
Cons:
- Specific to social media marketing.
- API and White Label features are only available at the Enterprise subscription level.
11. Portent’s Content Idea Generator
- Primary Features: Blog post topic ideation, related user questions.
Portent’s Content Idea Generator is another awesome tool that can give you various content ideas within seconds.
What’s better, it’s a completely free tool that’s simple to use and provides an endless supply of content topics that you can easily turn into blog posts.
Do you often struggle to write click-worthy blog titles?
This tool will help you overcome writer’s block and craft engaging titles your audience can’t help but click on.
Pros:
- Very easy to use.
- Great for generating blog post titles.
- Free.
Cons:
- Limited to blog post topics.
- No other content marketing features.
- Occasional “weird” outputs.
12. Quora
- Primary Features: User questions, authority building, community building.
Sometimes, the best source of attention-grabbing content ideas is the online community itself.
Using Q&A websites like Quora, for example, is a great way to stay in touch with what your target audience is asking.
Simply use the built-in search feature, and a handful of useful suggestions will pop up:
You can comb the Quora results for blog post ideas, questions for your FAQ pages, and more.
You can even leverage Quora to promote your content by offering it as an answer.
This can help your content reach the right people, attract potential backlinks, and generate leads for your business.
Pros:
- Easily find user questions for your niche.
- Respond to audience questions.
- Find brand mentions.
Cons:
- Backlinks are not guaranteed.
- High competition in responding to user questions.
- No other content marketing features.
13. AnswerThePublic
- Primary Features: Blog post topic ideation, related user questions.
AnswerThePublic is a free content idea generation tool that provides a “web” of terms or topics users often search for on the web.
Simply enter a primary topic (say, [Pinterest marketing]), and AnswerThePublic will provide a visualization of topics you can turn into blog articles or webpages.
In addition, this tool provides limited data on how these search terms are used, which related terms exist, whether the topics are framed as a question or a comparison, and more.
This is certainly handy if you are completely stumped on what to write about on your blog or social media channels.
Pros:
- Easy-to-read “web” of topic ideas.
- Free.
- Includes related questions and comparison topics.
Cons:
- Topic recommendations are not infinite.
- No keyword data is provided.
- No other content marketing features are included.
14. Slack
- Primary Features: Team collaboration, multi-tool integrations, automation, project management.
Slack is perhaps the most popular collaboration tool for businesses, marketers, and teams.
This is due to its user-friendly interface and, let’s face it, a fun atmosphere that allows users to share images, documents, memes, videos, and more.
Slack is designed to replace your traditional email communication.
It also adds value to the company’s management, as you can monitor when your employees are logging in and out.
How does this relate to content creation?
Well, in any organization, communication among all departments is crucial.
Slack makes it easy to collaborate across departments and ensures that each piece of content passes through the right hands.
For example, your SEO team can easily provide the target keywords for the post, your writer can write the first draft, and your editor can put the finishing touches on your content – all within Slack.
This saves time and expedites the content creation process.
Pros:
- Easy-to-use messaging and team collaboration app.
- Mobile application available.
- Set automated reminders.
- Integrates with tons of tools.
Cons:
- No built-in content planning tools.
- Primarily a team collaboration app.
- No content scheduling tools.
15. Google Docs
- Primary Features: Content doc, file saver, team collaboration.
If you already use a different communication app and simply need something that helps with file collaboration, then you should check out Google Docs.
This is a minimalistic, cloud-based app that allows you to:
- Write content.
- Add files.
- Include images.
- Create to-do lists.
- Pretty much everything else you’d expect from a word processor.
You can also invite other users to edit, comment, and share your document.
Google Docs integrates with other online tools, such as Airtable, Typeform, Trello, Google Forms, and many more.
Pros:
- Completely free.
- Integrates with many other content marketing tools.
- Easy-to-use.
Cons:
- Limited to content writing, document sharing, and file saving.
- No built-in SEO or social media features.
- No content scheduling features (though templates are available).
16. Yoast SEO
- Primary Features: On-page SEO, WordPress plugin, readability checker.
As a content marketer, you’ve likely heard of WordPress – the most-used content management system for website creation.
If you currently use it in your projects, then the Yoast SEO plugin is definitely a must-have.
Once installed, Yoast works by rating the readability and SEO-friendliness of your content in real time.
It also highlights the specific issues you need to be mindful of as you work:
You can also use Yoast to set a focus keyword for each individual post.
This will provide you with a checklist of objectives that can ensure the optimization of your content.
Keep in mind that Yoast is not the end-all-be-all when it comes to SEO, though.
You will still want to conduct keyword and competitor research on your own (or use more advanced SEO tools) to ensure your content is optimized.
The tool then analyzes your content for readability, passive voice, and any spelling and grammar issues your content may have.
